How It Works
Have you ever felt that it’s hard to find just the right typeface for a project? Maybe you had ideas, but assumed that commissioning a custom typeface would be expensive, complicated, or time-consuming. It doesn’t have to be.
I work with designers who need help turning an idea into a professional, usable typeface. I can be involved as much or as little as you like, from early concept and exploration to refining and producing finished fonts.
What is the process like?
We usually start with a single test word, so you can get a feel for the design. Once the direction feels right, I develop the rest of the font. Along the way, you’ll receive test fonts that you can try in the real environment where the typeface will be used. I refine the design based on your feedback.
How many weights will I need?
If you’re unsure how many weights you need, we can start with a single weight and expand the family later.
If we then add another master weight, additional weights can be generated in between. That saves a lot of time and ensures consistency. Then we can decide on the final number of weights depending on your needs.
When the project includes multiple weights, variable fonts can also be included at no extra cost.
Is it expensive?
Creating a custom typeface today doesn’t have to be a lengthy process, and it’s often more affordable than expected.
The time and price varies depending on things like the amount of styles (weights, widths, italics, etc) and the complexity of each style (how many characters and special features it includes). But to give you an idea, a typical timeline for a sanserif with a few different weights and common features can take a couple of weeks. A smaller project can be even faster, sometimes just a few days.
While I can't disclose exact prices here, I'm happy to discuss your project and provide a quote based on your specific needs.
How do licenses work?
Compared to licensing retail fonts for multiple users, platforms, or page views, a bespoke typeface can often be the simpler option. Then once the project is done, you don’t need to worry about license management.
Exclusive rights can be arranged, either permanently or for a defined period of time, depending on your project and budget.
What if I just need a wordmark?
Sometimes a project doesn’t require a full typeface. I also collaborate with designers on creating or refining wordmarks, logotypes or lettering.
Sounds interesting? Tell me roughly what you have in mind and I'll get back to you within a day or two.
You can reach me at A.P.Wikstrom@gmail.com.